Gootchie Goo emerged as a fascination with the wild popularity of online videos portraying cuteness. “Adorable kitten” as a search string on Youtube yields countless videos with more than a million views. Further research into the theory of cute led to the discovery of two stimulating essays on the topic: “Cuties in Japan” by Sharon Kinsella, and “The Cute and the Anti-Cute” by Daniel Harris, which appeared in Harpers in July 1993. These authors describe not only the many facets of cute but also the way cuteness functions psychologically and within society. These authors also emphasize the underlying relationship between the cute and the grotesque, concluding that “cutifying” objects within society is ultimately – and perhaps deceptively – de-humanizing because renders its object dumb and strips them of their volition.